Bill Lovejoy and John Marshall's Integrated Product Development Course, U of M

In this video, Bill Lovejoy and John Marshall explain an experiential cross-disciplinary course, "Integrated Product Development Course," that combines a fully functional, customer ready prototype with an economic competition.  Under the guidance of the professors, students work together to create fully functional prototypes of original products, and to market these products through a web-based and physical trade show.


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