Using NVivo in Qualitative Research

Using NVivo in Qualitative Research

Academic Year:
2021 - 2022 (June 1, 2021 through May 31, 2022)
Funding Requested:
$2,000.00
Project Dates:
-
Applicant(s):
Overview of the Project:
In the realm of rhetoric, ethos has been conceptualized several times. For Plato and Isocrates, ethos is embodied in a speaker; the speaker needs to develop upright character to gain trust from audience. For Aristotle, the medium (the speech) that conveys a speaker’s character is more important. For Roman rhetoricians like Cicero, ethos is more like a theatrical mask that makes authorial presence accessible. Ethos has been equated with credibility, with rationality as the focus. However, contemporary rhetoricians expand the meaning of ethos to a place: Michael Halloran argues that ethos is a “habitual gathering place,” Nedra Reynolds considers ethos as communities that are socially constructed, Michael Hyde describes ethos as the discourse where people can discuss some matters together, and Thomas Rickert conceptualizes ethos as a dwelling place where people can gather and flourish together. This project examines the concept of ethos as a dwelling place in two sets of data. The researcher will use the qualitative software NVivo to elicit patterns and offer thick interpretations using existing theories; in return, results from this project can enrich understanding of ethos and provide insights into teaching writing.

Source URL: https://crlt.umich.edu/node/127201