Graphical displays are poorly mastered by researchers, who often use the wrong graphs or use them in the wrong way. During Dr. Jean-luc Doumont's talk, he will discuss how to select the right graph for a given data set and research question, how to optimize the graph's construction to reveal that data, and how to phrase a useful caption. Dr. Doumont is an international speaker on this topic and is the author of "Trees, maps, and theorems: Effective communication for rational minds."