Instructional Development Fund is sought for a collaborative project between SM439 (Sponsorship-Linked Marketing) students and the Detroit Tigers. Students will work in a small group to tackle a real-world problem the professional baseball franchise is facing. Senior executive of the organization has committed to provide a sponsorship-related project and students will have opportunities to apply various sponsorship theories and concepts to solve the real-world problem. In order to make this collaborative project more engaging, the senior executive invited the whole class to the facility during the semester. The Comerica Park has statues in left field concourse but have some unique potential for fan attraction and sponsorship. The organization would like to create new sponsorship inventory and make the space more appealing to fans. Therefore, it is critical for students to actually visit and experience the surroundings of the unused space. Instructional Development Fund will be primarily used to arrange a vehicle and a driver to take students (35 including the instructor) to the facility. Department of Parking and Transportation Services provides vehicle lease program and the cost for leasing a bus and a driver is $71.50/hour (6 or 8 hours minimum charge depending on the vendor). Therefore, I ask for $500 to cover the transportation expense to make experiential learning possible for my students. This problem-based learning opportunity will challenge students to critically think how the concepts can be utilized outside of the classroom. Students are already excited for this real-world case study and I am eager to provide relevant resources for them.